FDA proposed OTC label reg would require "extensive" relabeling for cosmetic-drugs -- CTFA.
This article was originally published in The Rose Sheet
Executive Summary
FDA OTC DRUG LABELING REG WOULD REQUIRE "MOST EXTENSIVE" RELABELING EFFORT for the cosmetics industry in "recent memory," the Cosmetic, Fragrance and Toiletry Association said in an April 17 letter to FDA requesting a 120-day extension on the comment period for the proposed rule. The labeling reg "will affect every cosmetic-drug brand and every size of the product type sold in the United States," CTFA maintains.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says