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Fred Hayman's Hollywood premiering in the U.S. in February.

This article was originally published in The Rose Sheet

Executive Summary

FRED HAYMAN SAYS HELLO TO HOLLYWOOD IN FEBRUARY with the U.S. introduction of the designer's fourth women's scent. Hollywood will be previewed internationally in November in the Middle East, the Far East and Latin America. Parlux, which acquired the rights to Fred Hayman's five scents in 1994, will handle marketing and distribution for Hollywood worldwide ("The Rose Sheet" June 20, 1994, In Brief). Distribution for the scent, which will be sold in prestige department stores, is still being negotiated, Parlux said.
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