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GumTech's Chew Bright "dental hygiene chewing gum" set for June launch.

This article was originally published in The Rose Sheet

Executive Summary

GUMTECH CHEW BRIGHT DENTAL HYGIENE CHEWING GUM, which claims to "reduce plaque, freshen breath and clean and brighten teeth," will launch in early June "through direct response television marketing and retailers nationwide," the Phoenix, Ariz.-based manufacturer said April 22. Chew Bright will be marketed exclusively by Media Brands, a New York City-based start-up company, GumTech said.
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