In Brief: Schering-Plough v. Tanning Research Labs
This article was originally published in The Rose Sheet
Executive Summary
Schering-Plough v. Tanning Research Labs: Patent infringement suit filed by Coppertone manufacturer Schering-Plough against Tanning Research Labs settled, Schering-Plough announced April 17. Schering-Plough claimed in the suit that a sunscreen emulsion used in a number of Tanning Research Labs' sun care formulations infringed a Schering-Plough patent. Tanning Research Labs manufactures Hawaiian Tropic and a number of private-label brands. Although terms of the settlement were undisclosed, a consent judgment and permanent injunction filed in the New Jersey District Court proclaims TRL's acknowledgment of the validity and infringement of Schering's patent and bars the firm from manufacturing and selling any additional products using the emulsion formula, according to Schering-Plough...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says