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Marketing in Brief: Mode et Parfums

This article was originally published in The Rose Sheet

Executive Summary

Mode et Parfums: Jean Paul Gaultier women's fragrance extended with an alcohol-free version for the hotter months and a "Summer" moisturizing veil. The summer fragrance has middle notes of lily of the valley and gardenia, compared to the spicy heart of the original scent, according to the company. The fragrance will be housed in Jean Paul Gaultier's signature bottle shaped like a woman's torso, but adorned in a blue tattoo dress, instead of a pink corset. Summer moisturizing veil contains honey extract to prolong hydration, chitin derivative to protect and hibiscus extract to smooth. Both products will be on department store counters in June. A 3.4 oz. bottle of the veil will cost $42, and the same-size fragrance will sell for $50...
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