Revlon U.S. sales advance 8.8% to $282.5 mil. in first quarter.
This article was originally published in The Rose Sheet
Executive Summary
REVLON FIRST-QUARTER U.S. SALES UP 8.8% TO $282.5 MIL. due in part to the continuing success of Revlon brand color cosmetics, including ColorStay and Age Defying, the company reported April 23. Revlon also attributed the sales gain to its "Very Currant" color promotion and its "alternative" Street Wear collection. Growth in the Almay Amazing, Clear Complexion and Time-Off brands contributed to the upbeat sales performance, Revlon said.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says