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Cosmoprof Marketing in Brief: Atkinson's

This article was originally published in The Rose Sheet

Executive Summary

Atkinson's: Moviemento Body Sport line debuting in the U.S. in 1998, the company said. The collection will include PreSport Toning gel, Open Air Skin Defender, Special Sea and Pool lotion, Energizing spray, Relaxing spray, and Special Sauna and Stream bath, the company said. The line is packaged in teal bottles with color-coded graphics resembling athletic water bottles. Atkinson's will also introduce the Alviero Martini men's fragrance worldwide in October...
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