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Cosmoprof Marketing in Brief: EuroItalia

This article was originally published in The Rose Sheet

Executive Summary

EuroItalia: Italian designer Moschino's UOMO? men's scent set to debut in Italy in June, the Monza, Italy-based company said. EuroItalia has not yet determined when a rollout to the rest of Europe and the U.S. will take place. Moschino scents available to U.S. markets include Moschino pour Homme, which bowed in 1992, and Cheap & Chic women's fragrance (1996). Khepra Beauty Group markets and distributes the Moschino scents in the U.S...
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