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Cosmoprof Marketing in Brief: I Coloniali

This article was originally published in The Rose Sheet

Executive Summary

I Coloniali: Makeup line bowing in the U.S. in late 1997/early 1998, Milan-based Atkinson's said. The collection will include 10 lipsticks, five foundations, pencils and face powder. The company will also introduce Mirra Mirra fragrance and body line under the I Coloniali brand in the "near future," the Milan-based Unilever division added. The collection features bath cream, shower cream, soap and body lotion and is packaged in silver bottles and tubes with a dark gray label, the company said...
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