Coty Avatar supported with $6 mil. print, TV campaign breaking in October.
This article was originally published in The Rose Sheet
COTY AVATAR MEN's SCENT POSITIONED AS UPSCALE MASS MARKET FRAGRANCE with price points 10% higher than Coty's popular higher-end men's scent Preferred Stock, which costs $19.50 for a 1.7 oz. cologne spray, the company said. Set to launch in October in J.C. Penney and Sears department stores as well as drug and mass market outlets, the five-SKU Avatar line will range in price from $15 for a 1 oz. cologne spray to $26.50 for a 3.4 oz. spray. Avatar will also be available in a 1.7 oz. spray for $20, a 1.7 oz. cologne for $18.50 and a 1.7 oz. aftershave ($14).
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review