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Freeman Salon Textures professional hair care line rolling out to mass market mid-May.

This article was originally published in The Rose Sheet

Executive Summary

FREEMAN SALON TEXTURES "WEIGHTLESS" HAIR CARE LINE STATED TO ROLL OUT mid-May to "controlled mass market distribution," the Beverly Hills-based company said. The nine-SKU collection, which has been available in professional salons for two years, will now be distributed through 5,000 to 8,000 mass market doors, Freeman Cosmetics said. The company's other retail offerings, including Papaya ProVita and Botanicals, are available in 30,000 to 40,000 mass market outlets. The "lighter-than-air" Salon Textures formulas will be marketed through Freeman's professional division.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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