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L'Oreal streamlines, repackages Plenitude, adds Revitalift Night complex.

This article was originally published in The Rose Sheet

Executive Summary

L'OREAL PLENITUDE REVITALIFT NIGHT ANTI-WRINKLE FIRMING COMPLEX cream "combats daily fatigue, reduces wrinkles, [and] firms and refreshes skin," according to L'Oreal. The complex, designed for nighttime use, "helps slow down the degradation of the...support fibers of the skin...responsible for giving the skin firmness and elasticity," the Cosmair division said. Available in a "lightweight serum-like" formula, Revitalift Night's "sheer texture" absorbs quickly without the "greasy afterfeel" of traditional night facial products with waxes and oils, the company noted.
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