Marketing in Brief: Swisscare pour Givenchy
This article was originally published in The Rose Sheet
Executive Summary
Swisscare pour Givenchy: Travel kits for normal-to-combination/oily skin or normal-to-dry/devitalized skin are like "a personalized spa treatment," Givenchy said. The normal-to-combination/oily kit contains a 1.7 oz. Regulating Cleansing gel, a .5 oz. Gentle Exfoliating Massage, a 2 oz. Gentle Toning lotion, a 1.7 oz. Regulating mist, a .5 oz. Matte Regulating Daycare, a .5 oz. Hyda-Tricellia cream and an Eye/Lip makeup remover. The normal-to-dry/devitalized kit also contains the lotion and makeup remover, as well as a 2 oz. Gentle Cleansing Milk, a 2 oz. Gentle toning lotion, a .5 oz. Exfoliating Massage, a 1.7 oz. Balancing mist and a .5 oz. Fundamental Care. Available in August, the kits will retail for $75...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says