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Clairol Herbal Essences moisturizing body washes available in August.

This article was originally published in The Rose Sheet

Executive Summary

CLAIROL HERBAL ESSENCES MOISTURIZING BODY WASHES AVAILABLE IN AUGUST with a roll-out beginning in mid-May, the Bristol-Myers Squibb division said. The washes will be Clairol's only body products on the market. Clairol noted that it chose to enter the body wash category because the segment was growing at the same pace as the Herbal Essences hair care brand. The two formulas -- normal and dry skin -- will be available in 7 oz. and 12 oz. sizes in all mass market, chain drug and retail doors carrying the Clairol brand. The company will also offer a sponge pouf with the 7 oz. size as a starter kit.
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