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Marketing in Brief: Christian Dior

This article was originally published in The Rose Sheet

Executive Summary

Christian Dior: Teint Compact Lisse Creme-to-powder foundation SPF 15 uses "ultra-fine `soft-glow'" pigments to "even out the surface of the skin," Christian Dior said. "Micro-sponge polymers" absorb excess oil, Dior added. Available in October in nine shades, including Soft Rose and Light Golden, each compact will be priced at $42.50. Diorlight loose and pressed powders contain "mica micro-particles" to "act like tiny mirrors" and "reflect light away from lines and shadows," according to the firm. On-counter in October in three transparent tones -- Light, Medium and Deep -- the loose and pressed powders will cost $42.50 and $35, respectively...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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