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Marketing in Brief: Eternity for Men

This article was originally published in The Rose Sheet

Executive Summary

Eternity for Men: Active fragrance spray is a lighter, non-oily version of the classic scent, Calvin Klein said. In addition to imparting the scent, the 6 oz. "total body conditioning" spray "leaves skin hydrated," the company added. Eternity for Men "Grooming Essentials" extensions also include a 2.5 oz. face moisture formula with AHAs, a 3.4 oz. face cleanser, a 6.7 oz. face and body scrub to "prevent ingrown hairs," a 5 oz. shave gel and an 8 oz. hair gel spray. Available in September, the line will range in price from $12 for the scrub to $45 for the fragrance spray...
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