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Marketing in Brief: Mode et Parfums

This article was originally published in The Rose Sheet

Executive Summary

Mode et Parfums: Jean Paul Gaultier Le Male summer introductions include Fortifying hair styling gel and a self-tanning lotion for the face and body. The lightly-scented gel "strengthens hair" with ceramides and vitamins, the company said. The self-tanner provides a "truly natural-looking" tan in two hours, according to Mode et Parfums. Available now, the gel is housed in a 4.2 oz. silver tube for $18, while the 4.2 oz. self-tanner is $30...
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