HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing in Brief: Orlane

This article was originally published in The Rose Sheet

Executive Summary

Orlane: Solaire Vitale Stick sunscreen "easily glides onto vulnerable spots such as the ears, nose, lips and cheekbones," the company said. The newest addition to the Solaire Vitale line, the stick is available in SPF 20 for lips and SPF 30 for the face priced at $12 and $19.50, respectively. Normalane Shine-Control pressed powder is formulated with tea tree oil to "help control sebum production and a shiny appearance," Orlane said. The powder, which is suited for younger, oilier complexions, "balances" the skin's pH level, the company added. The powder will be priced at $35. Orlane will also launch summer/fall colors, including Velvet Eyeshadow Duo in Cordoba/Marbella and Rouge Extraordinaire lipcolor in Pearly Gold and Pomegranate Pink...

You may also be interested in...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts