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Marketing in Brief: Orlane

This article was originally published in The Rose Sheet

Executive Summary

Orlane: Solaire Vitale Stick sunscreen "easily glides onto vulnerable spots such as the ears, nose, lips and cheekbones," the company said. The newest addition to the Solaire Vitale line, the stick is available in SPF 20 for lips and SPF 30 for the face priced at $12 and $19.50, respectively. Normalane Shine-Control pressed powder is formulated with tea tree oil to "help control sebum production and a shiny appearance," Orlane said. The powder, which is suited for younger, oilier complexions, "balances" the skin's pH level, the company added. The powder will be priced at $35. Orlane will also launch summer/fall colors, including Velvet Eyeshadow Duo in Cordoba/Marbella and Rouge Extraordinaire lipcolor in Pearly Gold and Pomegranate Pink...
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