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Redken hair care lines containing Interbond technology to premier in late summer.

This article was originally published in The Rose Sheet

Executive Summary

REDKEN INTERBOND CONDITIONING TECHNOLOGY SPURS SLEW OF HAIR CARE PRODUCTS, totaling 13 new or reformulated Red-ken offerings categorized in four hair regimen lines. Color Extend for color-treated hair and Extreme for damaged hair will debut in salons nationwide in August, along with Interbond formulations of Climatress for dry hair and Glypro+ for fine hair. Print ads for the Color Extend line will break in September books, to be followed by separate print campaigns for the other Interbond products.

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