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Renaissance's new Fetish is fragrance for teen market.

This article was originally published in The Rose Sheet

Executive Summary

RENAISSANCE FETISH TEEN FRAGRANCE BOWING IN SEPTEMBER in mass market outlets nationwide. The "fresh and sheer" scent is being launched as a "flanker" to Cosmar's Nail Fetish teen nail care brand, capitalizing on the "successful" Fetish name, Renaissance Cosmetics explained. The female teen fragrance market is a "relatively untapped" business for the company, Renaissance said, noting that previous introductions, such as Ambush, which bowed in 1996, and Dreams by Tabu (1995), were targeted to 19- to 29-year-old women. As with its past fragrance launches, the company will preview the fruity, floral fragrance in August with a .33 oz. trial size for $5.95.
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