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Carson's Dark & Lovely ethnic cosmetics positioned as prestige line for mass market.

This article was originally published in The Rose Sheet

Executive Summary

CARSON's DARK & LOVELY COLOR COSMETICS BRINGING "CLASS TO MASS" MARKET; the 74-SKU line "delivers department-store caliber cosmetics -- in appearance as well as performance" at mass market prices, according to the company. "Elegant" packaging, "superior" formulations and targeted advertising will all reflect the brand's upscale positioning, Savannah, Ga.-based Carson Products noted. The Dark & Lovely brand is primarily a hair care line with relaxers, hair colorants and hair maintenance products.
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