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Consumers perceive non-alcoholic fragrances as "environmentally safe" -- TPF trends report.

This article was originally published in The Rose Sheet

Executive Summary

CONSUMER PERCEPTION OF ALCOHOL-FREE FRAGRANCES AS "ENVIRONMENTALLY FRIENDLY" will boost the segment into a "large and growing" business, according to The Fragrance Foundation Fall/Winter 1997-1998 Trends Report presented at a May 22 meeting in New York City. The recent trend of launching non-alcoholic versions of existing scents is a "direct response to the general consumer awareness of making the environment safer," the report states. The trend also capitalizes on the "perception that alcohol-free fragrance are less harmful" to one's health, the report maintains, noting that as "consumers increase health-consciousness," sales from lighter, "voile" scents will "proliferate."
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