Consumers perceive non-alcoholic fragrances as "environmentally safe" -- TPF trends report.
This article was originally published in The Rose Sheet
Executive Summary
CONSUMER PERCEPTION OF ALCOHOL-FREE FRAGRANCES AS "ENVIRONMENTALLY FRIENDLY" will boost the segment into a "large and growing" business, according to The Fragrance Foundation Fall/Winter 1997-1998 Trends Report presented at a May 22 meeting in New York City. The recent trend of launching non-alcoholic versions of existing scents is a "direct response to the general consumer awareness of making the environment safer," the report states. The trend also capitalizes on the "perception that alcohol-free fragrance are less harmful" to one's health, the report maintains, noting that as "consumers increase health-consciousness," sales from lighter, "voile" scents will "proliferate."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says