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Guerlain Age Defense 12M priced for younger women bowing in September.

This article was originally published in The Rose Sheet

Executive Summary

GUERLAIN AGE DEFENSE 12M SKIN CARE TREATMENT PRICED TO ATTRACT YOUNGER AUDIENCE along with the prestige company's other skin care introduction for the fall, Les Gestes Purete, the Moet Hennessy Louis Vuitton division said. Designed as an aging prevention product, Guerlain Age Defense 12M Time Responsive Care will cost $49 for 1 oz. The 3-SKU Purete line, comprising a foaming gel, a toner and a combination cleanser/toner, will retail for $29 per 6.8 oz. bottle. The new products, debuting in September, represent the lower-priced end of Guerlain's skin care portfolio, which also includes Issima Success Night Highly Firming Anti-Wrinkle Night Care at $145 for a 1.7 oz. jar and Issima Super-AquaSerum Optimum Hydrating Revitalizer for $125 per 1.7 oz jar. The products will be available at Guerlain boutiques in department stores such as Neiman Marcus and Saks Fifth Avenue.
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