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Johnson Products 2% minoxidil hair regrowth product will target African-American men.

This article was originally published in The Rose Sheet

Executive Summary

JOHNSON PRODUCTS MINOXIDIL HAIR REGROWTH PRODUCT FOR AFRICAN-AMERICAN MEN is rolling out now to mass market doors, including Walgreens and Osco, Ivax' personal care division said. Supplied by Alpharma, the 2% minoxidil over-the-counter baldness treatment is being packaged and promoted by the ethnic products personal care company to specifically target African-American men. With the launch, Johnson said it hopes to meet the needs of a niche market that has expressed concern over balding.
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