HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing in Brief: Bonne Bell "City Gear"

This article was originally published in The Rose Sheet

Executive Summary

Bonne Bell "City Gear": Back-to-school promotion includes the company's first nail lacquer for its Bonne Bell Colors for 12- to 18-year-olds; Nail Gear will debut in six "urban" colors, including City Smog and Uptown and will complement four new shades of Lipgear lipstick -- Vanilla Volts, Frutti Graffiti, Traffic Jam and Downtown Brownie. The collection will also include Lip Lix lip gloss in four tints, including I Scream and In a Jam, Lip Lites liquid lipsticks in three new colors, including Metallic Mocha, and Lip Sheers slimline lipsticks in three shades, such as Panic Punch. The promotion is part of Bonne Bell's increased marketing effort to meet the challenge of increased competition in the teen market, the company said. Available for a limited time beginning July 15, the nail lacquer and lip gloss will cost $2.25 apiece, while the lipsticks will retail for $3.50 each...

You may also be interested in...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts