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Marketing in Brief: Dolce Vita

This article was originally published in The Rose Sheet

Executive Summary

Dolce Vita: Perfumed body mist's "fresh, light" alcohol-free spray "leaves skin silky and scented, without a trace of oiliness," Christian Dior said. The mist will be packaged in a yellow outer carton to differentiate it from the original women's fragrance, which bowed in June 1996 in a black box ("The Rose Sheet" March 17, 1996, p. 14). On-counter now, a 3.4 oz. mist will be priced at $40...
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