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Marketing in Brief: Elizabeth Arden

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden: Signs makeup artist Mary Greenwell as creative consultant for color cosmetics. Greenwell will work with Arden on developing color trends and new products, as well as improving the makeup skills of training executives and representing the company at consumer and media events, the Unilever division said. She has worked within the U.S. fashion and entertainment industry since 1979, including experience at Fiorucci and Il Makiage. Mary Greenwell's hire may be influenced by the popularity of "professional" makeup lines developed by makeup artists such as M.A.C. and Bobbi Brown...
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