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Marketing in Brief: M.D. Formulations

This article was originally published in The Rose Sheet

Executive Summary

M.D. Formulations: Total Daily Protector awarded Skin Cancer Foundation Seal of Recommendation, Allergan said. The seal will be accompanied by the statement, "The Skin Cancer Foundation recommends this product as a safe and effective UV sunscreen." To gain acceptance, Allergan submitted allergy, irritation, photoallergy and phototoxicity studies to the foundation, the firm said. The company launched the SPF 15 formula in March. Allergan also offers Total Daily Protector in SPF 15 and 20 formulations under the M.D. Forte brand ("The Rose Sheet" March 17, AAD Product Previews in Brief)...
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