HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Beiersdorf supporting Nivea Vital with infomercials breaking in September.

This article was originally published in The Rose Sheet

Executive Summary

BEIERSDORF NIVEA VITAL SKIN CARE TEST MARKET TO BEGIN IN SEPTEMBER in two undisclosed cities, one on the West Coast and one on the East Coast, Beiersdorf's U.S. subsidiary said. The Norwalk, Conn.-based company anticipates it will follow the test market with a national launch in the middle of 1998 or early 1999. The six-SKU Vital line uses a vitamin-based formula developed for mature skin, according to the firm.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004221

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel