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Origins Salt Rub rolling out to 300 doors in October.

This article was originally published in The Rose Sheet

Executive Summary

ORIGINS SALT RUB EXFOLIATOR PREDICTED TO BE "NUMBER-ONE" SELLER for the Estee Lauder division on both dollar and unit terms, based on initial consumer acceptance of the product, the company said. The body buffer was previewed at Origins Feel-Good Spa in New York City and in the company's 24 free-standing retail doors during the 1996 holiday season. Origins Salt Rub will roll-out to the firm's 205 department store doors and 95 store-within-a-store outlets in October. Origins is planning to expand distribution via additional doors and a mail-order catalog this fall. Packaged in a 21.2 oz. glass "mason" jar, Salt Rub will be priced at $27.50.
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