Coty captures four FiFi awards; Chanel's Allure and Bijan's Michael Jordan also score.
This article was originally published in The Rose Sheet
Executive Summary
COTY CELEBRATE-ING FOUR FIFI AWARDS, including best introduction of the year in chain store distribution for its mass market women's scent Celebrate, at the 25th annual Fragrance Foundation fragrance awards ceremony in New York City June 3. The "citrusy floral" women's fragrance, which debuted in August, also received a FiFi for best packaging in the chain store category for its tapered, frosted bottle with golden lettering. Coty's Raw Vanilla for Men, which combines a vanilla accord with floral, teak and sandalwood notes, captured the same two awards for men's fragrances. Introduced in July 1996, Raw Vanilla for Men is housed in an apothecary-style bottle topped with a brushed pewter ball.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says