Epidemiological evidence needed to support antimicrobial product benefits, FDA says.
This article was originally published in The Rose Sheet
Executive Summary
ANTIMICROBIAL PRODUCTS MUST DEMONSTRATE SUPERIORITY TO BAR SOAP, FDA Anti-infectives division Microbiology Team Leader Albert Sheldon, PhD, said at a June 2-3 "Healthcare Continuum Model" Symposium co-sponsored by the Cosmetic, Toiletry and Fragrance Association and the Soap and Detergent Association in Washington, D.C. Sheldon maintained: "If you're going to sell the concept that because [a product] contains an antimicrobial [that product] will have superiority" over a regular bar soap, "then you should demonstrate that." CTFA and SDA submitted the HCCM to FDA June 15, 1995 as an alternative way to categorize antimicrobial ingredients under the agency's OTC health care tentative final monograph.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says