Marketing in Brief: Bath & Body Works
This article was originally published in The Rose Sheet
Executive Summary
Bath & Body Works: Protective Anti-Bacterial hand lotion "kills germs on contact and keeps them away for hours," while wheat germ oil provides softening benefits, Bath & Body Works said. The lotion is available in seven scents, including Sun-Ripened Raspberry, Chuckleberry and Kitchen Lemon. A 2 oz. bottle will be priced at $3.50. The lotion joins Instant Anti-Bacterial hand gel, which was launched in February, and Moisturizing Anti-bacterial liquid soap, which debuted in July 1996...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says