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Marketing in Brief: Bath & Body Works

This article was originally published in The Rose Sheet

Executive Summary

Bath & Body Works: Protective Anti-Bacterial hand lotion "kills germs on contact and keeps them away for hours," while wheat germ oil provides softening benefits, Bath & Body Works said. The lotion is available in seven scents, including Sun-Ripened Raspberry, Chuckleberry and Kitchen Lemon. A 2 oz. bottle will be priced at $3.50. The lotion joins Instant Anti-Bacterial hand gel, which was launched in February, and Moisturizing Anti-bacterial liquid soap, which debuted in July 1996...
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