Marketing in Brief: Chrome
This article was originally published in The Rose Sheet
Executive Summary
Chrome: All Over shampoo for face, body and hair set to debut in September, Clarins said. The "lightly scented" men's cleanser leaves skin soft and smooth, while "hair and scalp feel nourished and silky," the company said. Chrome debuted in April 1997 in two eau de toilette forms and aftershave lotion, balm and deodorant stick ancillary products ("The Rose Sheet" Sept. 9, 1996, p. 4). On-counter in August, a 6.7 oz. shampoo will retail for $21. In September, the shampoo will be featured in a "Treasures" gift set in a 1.7 oz. size with a 1.7 oz. edt spray for a suggested $38...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says