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Marketing in Brief: Chrome

This article was originally published in The Rose Sheet

Executive Summary

Chrome: All Over shampoo for face, body and hair set to debut in September, Clarins said. The "lightly scented" men's cleanser leaves skin soft and smooth, while "hair and scalp feel nourished and silky," the company said. Chrome debuted in April 1997 in two eau de toilette forms and aftershave lotion, balm and deodorant stick ancillary products ("The Rose Sheet" Sept. 9, 1996, p. 4). On-counter in August, a 6.7 oz. shampoo will retail for $21. In September, the shampoo will be featured in a "Treasures" gift set in a 1.7 oz. size with a 1.7 oz. edt spray for a suggested $38...
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