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Marketing in Brief: Hermes

This article was originally published in The Rose Sheet

Executive Summary

Hermes: Relaunching unisex Eau de Cologne (1979) as Hermes Eau d'Orange Verte. Updated packaging features brighter, fresher colors, including a more vivid orange background complemented by an "invigorating" green, Parfums Hermes said. The "light, transparent" scent combines citrus notes with essential oils and a minty accord. The fragrance also comprises notes of patchouli and oakmoss. Available now, eight products, including two eau de cologne offerings, range in price from $130 for a 13.5 oz. cologne to $25 for a 1.7 oz. stick deodorant...
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