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Marketing in Brief: Tursiops

This article was originally published in The Rose Sheet

Executive Summary

Tursiops: Collectible women's fragrance, named for the scientific classification of the bottlenose dolphin (tursiops truncatus), will debut in gift shops and marina parks in August, with plans to roll out to department store doors at a later date, Panama City Beach, Fla.-based Vivian E. Inc. said. The scent, which combines citrus, black currant, melanot, rose jasmine, lily of the valley, precious woods and musk accords, is housed in a white frosted round bottle that resembles a rolling wave revealing the blue juice. The Tursiops cap is a bottlenose dolphin, Vivian E. said. The 2.5 oz. eau de parfum will retail for $32. The company is planning additional collectible fragrances. Vivian E. is owned by Ronald and Kathryn Hardy, who also own Gulf World Marine Park in Florida...
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