Marketing in Brief: Nail Paint
This article was originally published in The Rose Sheet
Executive Summary
Nail Paint: "High pigment" nail colors available now in 16 shades, including Cigar (brown), Disco Fever (silver glitter) and Heartache (light blue pastel), in Saks Fifth Avenue's Beverly Hills and San Francisco stores and boutiques nationwide, Los Angeles, Calif.-based Nail Paint said. The start-up firm plans to expand its product offerings into other categories including lipsticks, which are slated to debut in spring 1998. Packaged in a silver tin reminiscent of a paint can, each Nail Paint shade or "no-chip" 2-in-1 Base & Top Coat will be priced at $12. Founded in 1996 by chief operating officer Alissa Masciarella and Steven Cohen, the company donates 50% of net sales from Cupid (red) to the Nicole Brown Simpson Foundation for the Prevention of Domestic Violence...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says