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Marketing in Brief: Nail Paint

This article was originally published in The Rose Sheet

Executive Summary

Nail Paint: "High pigment" nail colors available now in 16 shades, including Cigar (brown), Disco Fever (silver glitter) and Heartache (light blue pastel), in Saks Fifth Avenue's Beverly Hills and San Francisco stores and boutiques nationwide, Los Angeles, Calif.-based Nail Paint said. The start-up firm plans to expand its product offerings into other categories including lipsticks, which are slated to debut in spring 1998. Packaged in a silver tin reminiscent of a paint can, each Nail Paint shade or "no-chip" 2-in-1 Base & Top Coat will be priced at $12. Founded in 1996 by chief operating officer Alissa Masciarella and Steven Cohen, the company donates 50% of net sales from Cupid (red) to the Nicole Brown Simpson Foundation for the Prevention of Domestic Violence...
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