HBW Insight is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

Marketing in Brief: Revlon Web site

This article was originally published in The Rose Sheet

Executive Summary

Revlon Web site: Offers visitors personalized makeup tips while showcasing the company's color, fragrance and hair care lines. The redesigned and expanded site includes a "Virtual Faces" option, where Web surfers are invited to apply products to spokesmodels Cindy Crawford and Halle Berry and receive a personalized consultation. Karen "Duff" Duffy details the production of the commercial for the Charlie Sunshine fragrance and offers anecdotes concerning her role as Charlie spokesperson. The site also provides corporate site links to financial reports and press releases, and offers visitors the option to e-mail Revlon to receive coupons, product samples and a copy of the Revlon Report. The original site, launched in March 1996, concentrated only on new shades and the Revlon and New Complexion brands...

Latest Headlines
See All
UsernamePublicRestriction

Register

RS004281

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel