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AM Cosmetics introducing Madison NY mass market color cosmetics.

This article was originally published in The Rose Sheet

Executive Summary

AM COSMETICS MADISON NY U.S. LAUNCH SET FOR SPRING 1998, with entries also planned for Europe, Africa and Canada and possibly Asia and South America. The Brooklyn, N.Y.-based company said. The full line of hypo-allergenic cosmetics will be available in mass market outlets priced between $2.99 and $4.29. Madison NY is AM Cosmetics' first major launch since it was established in June 1996, when Morningside Capital bought the Arthur Matney Company. AM is also handling marketing for the Cutex brand, which Carson Products bought in April.
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