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Five Star Fragrances to relaunch Norell women's scent into prestige distribution.

This article was originally published in The Rose Sheet

Executive Summary

FIVE STAR FRAGRANCE TO RELAUNCH NORELL WOMEN's SCENT INTO PRESTIGE MARKET as the newly formed fragrance company's first project. Bohemia, N.Y.-based Five Star Fragrance Company is planning to bring the 30-year old classic women's scent into U.S. specialty store distribution this fall. The Norman Norell designer fragrance will also debut in the Caribbean and North American duty free shops in September, the company added. The firm purchased the brand from Revlon Holdings for an undisclosed amount.
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