In Brief: Garden Botanika
This article was originally published in The Rose Sheet
Executive Summary
Garden Botanika: Sales jump 44% to $23.9 mil. during first quarter of FY 1997 (ended May 3), the company reported. Store revenues advanced 54% due to the opening of six outlets during the three-month period. Comparable store sales increased 2%. Garden Botanika catalog revenues fell 26% as part of a planned reduction in circulation. Catalog sales represent 5% of the company's overall business. Garden Botanika reported a net loss of $3.2 mil., compared to a loss of $2.7 mil. in the first quarter of FY 1996. During the quarter, the retailer launched Perspective women's fragrance and expanded its home collection with a seasonal scent, Rue de Lilac. Garden Botanika is also doubling its cosmetics shade offerings and adding extra floor fixtures for display...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says