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Marketing in Brief: Coty

This article was originally published in The Rose Sheet

Executive Summary

Coty: Preferred Stock Skin Fitness men's products contain alpha hydroxy acids to "reveal younger-looking skin," the company said. Shaveburn Relief, a "clear, non-greasy" liquid, reduces the appearance of redness, Coty noted. A 2.5 fl. oz. bottle will cost $9.95. Moisture Face lotion, a daily oil-free moisturizer which "soothes shaving sting and irritation," will bow in a 6 fl. oz. bottle priced at $5.95, the company added. The company is also extending Stetson aftershave offerings with Cooling Moisture Splash, formulated with natural stone root extract for a "moisture boost," and Shaveburn Relief Soother with natural sage extract and aloe to "revitalize" and reduce the appearance of redness, according to Coty. Both are housed in 3 oz. bottles for $8.50. All four products will be on-counter September 1...
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