Marketing in Brief: L'Oreal
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal: Voluminous Mascara with a curved brush provides lashes "a lift and curve that's more subtle than an eyelash curler," L'Oreal said. Like the rest of the Voluminous line-up, the curved brush is clump-resistant, flake-proof and ensures users "three times more luxuriously full" lashes, the company stated. Debuting this fall in Regular and Waterproof formulas, the mascara is available in Black, Black/Brown and Soft Black shades, priced at $6.25 each. L'Oreal will also be extending Colour Supreme Matte lip colour line in eight new tones, including Matte Petal, Matte Opal and Matte Maraschino. Each long-wearing matte finish lip colour is priced at $7.30...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says