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Marketing in Brief: L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal: Voluminous Mascara with a curved brush provides lashes "a lift and curve that's more subtle than an eyelash curler," L'Oreal said. Like the rest of the Voluminous line-up, the curved brush is clump-resistant, flake-proof and ensures users "three times more luxuriously full" lashes, the company stated. Debuting this fall in Regular and Waterproof formulas, the mascara is available in Black, Black/Brown and Soft Black shades, priced at $6.25 each. L'Oreal will also be extending Colour Supreme Matte lip colour line in eight new tones, including Matte Petal, Matte Opal and Matte Maraschino. Each long-wearing matte finish lip colour is priced at $7.30...
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