HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Primordiale Nuit

This article was originally published in The Rose Sheet

Executive Summary

Primordiale Nuit: Supported with a $5 mil. T.V. and print ad/promo campaign running from the product's September debut through November. The night cream "perceptibly diminishes" fine lines and wrinkles while "skin hydration and firmness are enhanced," Lancome said. Patented Nanocapsules "blanket skin with continuous concentrations of pro-vitamin A," the company added. Citing results from a study involving 86 subjects, Lancome stated that after eight nights "skin tone and texture look visibly younger." Over 50% of subjects showed an improvement in skin density, smoothness, refinement, clarity, radiance and fine lines, according to the Cosmair division. The night cream joins Primordiale Solution, which debuted in September 1995, and Primordiale Yeux eye cream, (October 1996). A 1.7 oz. silver jar will be priced at $55...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004301

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel