Marketing in Brief: Primordiale Nuit
This article was originally published in The Rose Sheet
Primordiale Nuit: Supported with a $5 mil. T.V. and print ad/promo campaign running from the product's September debut through November. The night cream "perceptibly diminishes" fine lines and wrinkles while "skin hydration and firmness are enhanced," Lancome said. Patented Nanocapsules "blanket skin with continuous concentrations of pro-vitamin A," the company added. Citing results from a study involving 86 subjects, Lancome stated that after eight nights "skin tone and texture look visibly younger." Over 50% of subjects showed an improvement in skin density, smoothness, refinement, clarity, radiance and fine lines, according to the Cosmair division. The night cream joins Primordiale Solution, which debuted in September 1995, and Primordiale Yeux eye cream, (October 1996). A 1.7 oz. silver jar will be priced at $55...
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review