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Marketing in Brief: Primordiale Nuit

This article was originally published in The Rose Sheet

Executive Summary

Primordiale Nuit: Supported with a $5 mil. T.V. and print ad/promo campaign running from the product's September debut through November. The night cream "perceptibly diminishes" fine lines and wrinkles while "skin hydration and firmness are enhanced," Lancome said. Patented Nanocapsules "blanket skin with continuous concentrations of pro-vitamin A," the company added. Citing results from a study involving 86 subjects, Lancome stated that after eight nights "skin tone and texture look visibly younger." Over 50% of subjects showed an improvement in skin density, smoothness, refinement, clarity, radiance and fine lines, according to the Cosmair division. The night cream joins Primordiale Solution, which debuted in September 1995, and Primordiale Yeux eye cream, (October 1996). A 1.7 oz. silver jar will be priced at $55...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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