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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: Poudre D'Ete/Soft Bronzing Powder contains silk microfibers to "absorb almost twice their weight in oil," while employing squalene (an olive oil extract) to prevent dryness, YSL said. Encased in a golden compact, the powder's sericin and fibroin proteins provide holding power by "weaving a fine network across the skin's surface," the company explained. On counter now in Amber Honey, Golden Cinnamon and Matt Copper, the powder is priced at $38...
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