National uniformity provision for cosmetics, OTCs passes Senate Labor Cmte. 15-3.
This article was originally published in The Rose Sheet
Executive Summary
COSMETICS/OTC NATIONAL UNIFORMITY AMENDMENT PASSES SENATE LABOR CMTE. by a 15-3 vote during a June 18 markup of Labor Committee Chairman James Jeffords' (R-Vt.) FDA reform bill (S 830). Although it passed with bipartisan support, the national uniformity provision met with some opposition from committee members. Introduced by Sen. Judd Gregg (R-N.H.), the measure would pre-empt state and local safety and labeling laws that differ from existing federal regulations.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says