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Nature's Sunshine Botanical Benefits is dietary supplement firm's first skin care line.

This article was originally published in The Rose Sheet

Executive Summary

NATURE's SUNSHINE FIRST SKIN CARE LINE BOTANICAL BENEFITS is a five-SKU, herbal-based collection designed to "protect the body from within and without," the Provo, Utah-based company said. Nature's Sunshine, primarily a direct-sales dietary supplement company, said the move into the skin care category was a "logical extension" to its existing product offerings. Like the supplement products the company markets, the Nature's Sunshine skin care items work to "enhance" the body's immune system while hydrating and "protect[ing] the skin from chemical pollutants," the firm claims. The dietary supplement manufacturer worked with Whitehouse, N.J.-based Kolmar Labs to develop, produce and package Botanical Benefits.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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