Allou sales up 4.4% to $285 mil. in FY 1997; Russ Kalvin Clinique skin care replicas debut.
This article was originally published in The Rose Sheet
Executive Summary
ALLOU RUSS KALVIN "REPLICAS" OF CLINIQUE SKIN CARE PRODUCTS SHIPPING to mass market doors following the line's debut at the National Association of Chain Drug Stores Marketplace in San Diego June 15-18. The knock-offs of Clinique Extremely Gentle cleansing cream, Clarifying Lotion No. 2 and Dramatically Different moisturizing lotion are the first skin care products Allou Health & Beauty Care has launched under the Russ Kalvin brand. The H&BA contract manufacturer and distributor said the line is the first of a number of prestige skin care product knock-offs the Brentwood, N.Y.-based company plans to develop under the Russ Kalvin banner.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says