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Contradiction women's scent is Calvin Klein's return to gender-specific fragrance market.

This article was originally published in The Rose Sheet

Executive Summary

CALVIN KLEIN CONTRADICTION WOMEN's FRAGRANCE TO BOW IN MID-OCTOBER, representing the company's return to "elegance and sophistication," the Unilever division said. The "bright and sensual" scent plays on the contradictions a woman experiences in life, such as the need to match "strength with femininity," "sophistication" with "playfulness" and "sensuality" with "discreetness," Calvin Klein Cosmetics said. Contradiction is the company's fourth women's scent; other feminine offerings in Calvin Klein's fragrance stable include Obsession, which bowed in 1985, Eternity (1988) and Escape (1991).

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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