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Hair Research Labs' Hairobics five-step hair care "workout system" debuting.

This article was originally published in The Rose Sheet

Executive Summary

HAIR RESEARCH LABS HAIROBICS FIVE-STEP HAIR CARE LINE includes shampoo, conditioner, finishing rinse, gel mousse and a "shape-up styling refresher." Mark-eted as a "workout" system for hair, Hair Research Labs' first national launch is premised on the concept of hair fitness as "clean, fresh and vibrantly healthy, without dull build-up or shampoo fatigue," the Santa Monica, Calif.-based company said. The workout system includes a three-minute exercise program booklet for the hair and scalp. The new hair care line will be available in Walgreens' full distribution of 1,900 outlets nationwide and 50 Longs drug stores in July. The line will also debut in Canada at Shopper's Drug Marts this fall.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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